Stories of Survival
August 11, 2020
Relocating & Reinventing
Have you ever had all your eggs in one basket – only to find when the basket is taken away, you’ve lost everything?
Steph has. Working for herself, she’s lost 90% of her work.... twice.
In this episode we talk about what that meant for her, the people that freelanced for her, and how – with a sense of optimism – she saw the opportunity to move up the value chain, looking forward
with excitement to better times ahead.
Guest Info Show Notes
Steph Bridgeman began her career in the media analysis and evaluation sector in 1999 when she joined a London-based evaluation company. It was a fledgling industry growing fast.
Assisting them through a rapid period of growth, she worked on media analysis programs for mobile companies Orange, Vodafone and Three, and British Telecom – the UK’s main fixed line operator, as well as a number of public sector evaluation programmes for governmental agencies including the UK Treasury and the Department for Education. On the consumer side, she has evaluated communications campaigns for Pepsi, Coca Cola, Red Bull, Levi’s jeans and countless other brands.
Since 2007 she has nurtured a team of over 45 meticulous and experienced freelance media analysts who between them they have analysed millions of items of media content across hundreds of clients working with numerous monitoring, measurement and PR agencies around the world.
Steph is passionate about skills and training and encouraging the next generation of talent by inspiring future leaders of the measurement world.
She’s a governor at Nelson & Colne College, a further education college which offers post 16 education, vocational training, degrees and lifelong learning opportunities to the communities of East Lancashire; before that she was on the board at Accrington & Rossendale College prior to them merging into the Nelson and Colne College Group. Almost a decade ago she was involved in the Studio Schools movement.
Steph has written numerous international measurement award entries and has delivered workshops and training sessions both in the UK and overseas and promotes the work of AMEC, the international association for the measurement and evaluation of communications, and is currently involved in the development of a pre-degree level foundation course in measurement for new entrants to the industry.
Steph switched the London scene and now resides on the Pennine Moors in the north west of England, with her ‘other half’ Tom, daughter Kim their Staffies and Oliver the cat.
Follow Steph at:
I’m grateful for my family and the security I’ve created...
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